Without a doubt James Chang has been a staple in the Kansas City food community for some time working with the Liberda family, most recently as part of Waldo Thai. But what many may not know, James has been building a reputation as a chef in his own right.
In this role, fans of James probably know him best from his delightful handmade chili oil.
It’s in this capacity I had the great pleasure and honor to work with James, specifically working with him in developing a new logo for his brand. In this instance, worked closely with James in building on his initial ideas and thoughts to round out his vision for his logo. Both in building from his initial insight to adding thoughts from my experience as a creative, as well as impressions from being a fan of his from a market standpoint.
Check out some implementations of his logo below.
If you’d like to learn more about James and his journey, check out the articles below.