Legion M is the first fan-owned company in Hollywood. Their belief, “Individually we are consumers. Together we have the power to shape the industry.” And they’ve been doing just that, most-notably with their sleeper hit success with the Nic Cage movie, MANDY.
Legion M’s long-term goal is to unite 1 million fans as shareholders of our company. They believe that once that’s achieved, they’ll have hundreds of millions of dollars to develop projects, with a million people standing behind them when they release.
For this project, they looked to refresh the merchandise in their online store. The thought-process behind this was to utilize their mantra of, “fans unite”. To that end, the creative incorporated cosplayers in chibi/kawaii-inspired art gathering to support the Legion.