Approximately 200 million guests will enjoy the best movie-going experience in the industry at more than 380 AMC Theatres® locations this year. With best-in-class amenities such as plush, power recliners, MacGuffins full bars, AMC Dine-In Theatres, premium presentation formats including Dolby Cinema at AMC and IMAX, AMC is recognized as the industry leader and an iconic destination for movie-goers. And it all started when the son of one of the original owners returned from serving in the army and took over a successful Midwestern family business.
For their Signature Drinks promotion AMC wanted to promote drinks that feature brands that are owned or backed by a celebrity. Being a movie business, they felt it could be an exciting LTO for their guests to get to purchase drinks that were developed by the celebrity and uses their liquor.
Tactics for this campaign ranged from everything from web, social, and print. All for use both in-theatres and online.